YETI

The only requirement for this assignment was to use AI as a creative tool — a challenge that opened space for experimentation. I used AI to generate product imagery inspired by one of my favorite brands, YETI, blending machine-generated visuals with my design sensibilities. The bold graphic backgrounds, cohesive color palette, and typographic treatments reflect my aesthetic while echoing YETI’s rugged, purposeful character.

This project became an exploration of how emerging visual systems can express the brand’s essence — endurance, simplicity, and a deep connection to nature. Through this process, I refined my approach to typography, color, and visual storytelling, learning how design can distill experience and identity into powerful, cohesive imagery.